Our Mission and Purpose

Provide financial products that improve lives of Indian consumers. We're committed to helping people across India make better financial decisions through innovative solutions, transparent information, and personalized guidance tailored to the unique needs of the Indian market.

MoneyKarma mission

Our Values

The core principles that guide everything we do at MoneyKarma India, helping us serve the diverse financial needs of Indian consumers

Customers First

We exist because of our customers across India and strive to ensure they have a seamless experience. We understand the unique financial challenges faced by Indian consumers and consider the impact on their lives before we think about our own interests.

Trust

We work tirelessly to earn and keep customers' trust by helping them navigate India's complex financial landscape and make informed decisions about their money. We maintain the highest standards of data security in compliance with Indian regulations.

Integrity

We act with integrity at all times and do what's right even when nobody's watching. We hold ourselves to the highest ethical standards and comply with all RBI guidelines and Indian financial regulations.

Excellence

We consistently set and maintain relentlessly high standards for ourselves and the products and services we deliver.

Raise the Bar

We continuously challenge the status quo, make bold bets and redefine the paradigm.

Innovation

We are passionate about creating innovative solutions that address India-specific financial challenges, simplify decisions for Indian consumers, and drive positive impact across urban and rural India. We constantly adapt to the evolving digital financial landscape in India.

Our Advisors

We're guided by industry leaders with extensive experience in Indian and global finance, technology, and consumer services who understand the unique needs of the Indian market

Steven Freiberg

Steven Freiberg

Vice Chair of SoFi | NASDAQ Director | Former CEO of Citigroup's Global Consumer Group

Brings over 30 years of experience in financial services with expertise in banking, payments, and digital transformation.

Mark Gates

Mark Gates

Former Senior VP and GM at Intuit

Led innovation in personal finance software and digital banking solutions, with a focus on customer-centered design.

Joel Fortado

Joel Fortado

Former Chairman and CEO of JPL Consumer Finance Group (NYFE: XGS)

Pioneered digital lending platforms and democratized access to financial services for underserved communities.

Yu-Kai Chou

Yu-Kai Chou

Gamification expert and creator of Octalysis Framework

Helps MoneyKarma design engaging financial experiences that motivate positive financial behaviors and habits.

3.5M+

Indian users served

₹7,500 Cr+

Loan disbursals facilitated across India

95%

Customer satisfaction